The project was supported by key mass media, bloggers and Telegram-channels
Were designed a new concept of product and brand Red Box, a communication strategy for the chain of restaurants of pan-Asian cuisine of Anton Pinskiy and music producer and businessman Timur Usunov (Timati). The concept is based on gastronomic cubism.
Degustation set of 9 kinds rolls in a shape of a cube
During the first 3 months subscribers were gained through SMM:
All kinds of rolls are sold by 3
The richest in Russia range of rolls and sauces
Cubism in interiors and in serving of dishes
Recognizable red, recognizable cube