In the first months of the launch the contextual advertising amounted 49,9% of the total amount of the guests on the website, and was the main traffic channel
50,1% of all conversions on the website were made through clicking on contextual advertising
the cost of one click is 23,25₽
average amount in the first months
into the target actions (the cost of the conversion is 33,48₽
"Vysota" – attraction of guests' traffic with the help of contextual advertising
- to increase the amount of guests at the restaurant after its opening;
- to increase the awareness and the recognition of the project;
- to reach all the local audience.