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Nowadays marketing is the base of any business
There are no companies that are not more or less involved in marketing. And successful brands do not hesitate to invest and it, because it always pays. That is why, if there are no opportunities to create a team of professionals inhouse, we can help you.
Our
strengths:
Trustworthy specialists with years of experience in marketing of different services and products
We work as fast as you need us to
Quality assessment of project and recommendations based on different points of analysis: from locations and online presence to price policy
Careful attitude to budget: it is easier to conduct a professional audit than to invest in changes that might not be needed for the project
Structuring and planning are our best friends
Marketing 360 – we know all kinds of instruments and work with them
Main
service lines
01.
Marketing audit
02.
Development of communicative strategies
03.
Marketing-mix
04.
Help in creating of marketing system at the enterprise
05.
Team education
Our cases
Creation of marketing plan for gartrospace "Depo" in shopping mall "Evropeisky"
Creation of marketing plan for gartrospace "Depo" in shopping mall "Evropeisky"
22
in key online media and
Telegram-channels
Telegram-channels
PUBLICATIONS
"Appetizing Marketing" team implemented the support of the opening of a new space on the 4th floor on the shopping mall "Evropeisky": here, in May of 2022 opened the branch (for 150 places) of beloved by the citizens of Moscow gastrospace "Depo". There are corners of popular concepts, a stage for entertaining events, workshops, lectures and other activities. Apart from the range of concepts, one an important part of the new space is a picturesque panoramic view, which helps to relax and enjoy the food.
CUSTOMIZATION OF CONTEXTUAL ADVERTISING
Creation of marketing plan for gartrospace "Depo" in shopping mall "Evropeisky"
CHOICE OF ADVERTISING TOOLS AND MEDIUMS WITHIN THE SHOPPING MALL
CHOICE OF EXTRA ADVERTISING INSTRUMENTS FOR INFORMING AND INCREASE OF VISITORS' TRAFFIC
Marketing audit for Skolkovo's project "Matryoshka"
Marketing audit for Skolkovo's project "Matryoshka"
IDENTIFIED DIFFICULTIES AND PROBLEMS OF THE PROJECT
⦿ integrity and consistency of the concept;
⦿ representation and reputation of the project in online-space;
⦿ website from the point of view of visual and technical criteria;
⦿ location according to the specifics of the residential area;
⦿ competitive environment;
⦿ exterior, interior;
⦿ cuisine's taste and quality;
⦿ menu and polygraphy;
⦿ service.
⦿ representation and reputation of the project in online-space;
⦿ website from the point of view of visual and technical criteria;
⦿ location according to the specifics of the residential area;
⦿ competitive environment;
⦿ exterior, interior;
⦿ cuisine's taste and quality;
⦿ menu and polygraphy;
⦿ service.
Marketing audit for Skolkovo's project "Matryoshka"
Analyzed:
CONDUCTED INNER ANALYSIS OF CASH REPORTS AND MAIN INDICATORS OF THE PROJECTS
CONDUCTED AUDIT OF CURRENT MARKETING ACTIVITIES (B#NSP, INCLUDING SMM)
WERE GIVEN SPECIFIC CONCLUSIONS AND RECOMMENDATIONS BASED ON EVERY PART OF THE AUDIT
WAS CREATED A STEP-BY-STEP PLAN FOR IMPLEMENTING OF ALL THE NECESSARY CHANGES
Development of updated concept for the legendary restaurant "Savoy"
Development of updated concept for the legendary restaurant "Savoy"
STAGES OF WORK
Meetings and interviews with the managing team of the project:
filling in the brief, setting of objectives, study of the previous experience, structure and activities.
filling in the brief, setting of objectives, study of the previous experience, structure and activities.
Development of updated concept for the legendary restaurant "Savoy"
1
Research of:
⦿ market of the chosen segment (conditions, specifics, market signals);
⦿ competition in the chosen segment (local and conceptual);
⦿ current audience;
⦿ world experience, insights and practices of the industry;
⦿ historical aspects and specifics of location and the project in general.
⦿ market of the chosen segment (conditions, specifics, market signals);
⦿ competition in the chosen segment (local and conceptual);
⦿ current audience;
⦿ world experience, insights and practices of the industry;
⦿ historical aspects and specifics of location and the project in general.
2
Developmant of the platform of the brand:
essence, mission, values, philosophy, character, functional and emotional advantages, tone of voice and positioning of the project.
essence, mission, values, philosophy, character, functional and emotional advantages, tone of voice and positioning of the project.
3
Attributes:
⦿ justification of the concepts of the project (details of the interior, USP, cuisine directions, "kickers", hero product, menu's scheme);
⦿ ideas for zoning of the project taking into the account the update concept;
⦿ possible extra activities and instruments for the development of the concept and detuning from competitors.
⦿ justification of the concepts of the project (details of the interior, USP, cuisine directions, "kickers", hero product, menu's scheme);
⦿ ideas for zoning of the project taking into the account the update concept;
⦿ possible extra activities and instruments for the development of the concept and detuning from competitors.
4
CALCULATE THE PRICE OF THE PROJECT
E-mail: asst@restpr.ru
Complex approach to marketing communications and instruments
Do you have
questions?
