Meetings and interviews with the managing team of the project:
filling in the brief, setting of objectives, study of the previous experience, structure and activities.
Development of updated concept for the legendary restaurant "Savoy"
⦿ market of the chosen segment (conditions, specifics, market signals);
⦿ competition in the chosen segment (local and conceptual);
⦿ current audience;
⦿ world experience, insights and practices of the industry;
⦿ historical aspects and specifics of location and the project in general.
Developmant of the platform of the brand:
essence, mission, values, philosophy, character, functional and emotional advantages, tone of voice and positioning of the project.
⦿ justification of the concepts of the project (details of the interior, USP, cuisine directions, "kickers", hero product, menu's scheme);
⦿ ideas for zoning of the project taking into the account the update concept;
⦿ possible extra activities and instruments for the development of the concept and detuning from competitors.