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Extremely demanded work with blogosphere sometimes becomes an experiment with unclear result.

However, we know how to set the goals and reach KPIs. Years of work experience with opinion leaders, bloggers and influencers help us to implement projects with comfort, on time and with a clear result.

What is the most confusing in working with bloggers?

— Unclear results
— High costs
— Not reaching the target audience

What we

offer

Choice of relevant platforms and bloggers according to the specific goals of the client and with orientation to results (reach, increase of recognition, loyalty, increase of sales, etc)

Optimization of client's budget: we have our own database of trustworthy bloggers and platforms and know how to work with them

All the suggestions to the clients are formed based on the analytics of the audience, platform's content and bloggers with targeting based on city, gender and interest of subscribers

Promotion through micro-, nano- and macro influencers, and through narrowly targeted or specialized forums, channels or publics

Mechanics

of our work

Detailed debriefing of the client and identification of the target audience

Choice of pool of target activities and possible platforms

Negotiating of conditions, prices, amount of platforms, specialization and special offers, sales, news opportunities

1

2

3

Design of offers for platforms and format of communication on a turn-key basis. Negotiating with the client.

Calculating the budget and the start of work.

Summing up and presenting analytics and results of the project

4

5

6

Main

service lines

01.

Advertising through popular micro- and macro bloggers

02.

Organization of blog-tours and insta-meets

03.

Work with reputation

04.

Advertising on forums, in blogs and channels

Our cases

Special travel-menu from influencers in restaurant Sybarite

Special travel-menu from influencers in restaurant Sybarite

3

presented in the menu during the project

COUNTRIES

>500

SPECIAL SETS

were sold during the firsts months of integration

Communication agency "Appetizing marketing" created a special project with influencers, which was dedicated to cuisines of different countries that bloggers and actors had visited. During summer the restaurant Sybarite updated the menu twice every month, and together with the chef Mark Shah Ahbari famous guests cooked colourful dishes that they had tried while traveling.

Taha Safari

>500

POSTS

total number of posts

Polina Maksimova

Special travel-menu from influencers in restaurant Sybarite

Polina and Lubov

blogger

actress and presenter

owners of Instagram-channel Instafoodpassion

Special menu from blogger and TV host Natasha Davydova in Rossini restaurant

Despite stereotypes, healthy food can be not just tasty, but delicious. Restaurant Rossini proved that by providing a special menu Welps from a famous blogger and TV host Natasha Davydova.

Famous popularizer of healthy and active lifestyle, the main ideologist of Welps showed on her own example: good taste and benefit are inseparable. Thanks to Natasha Davydova and the project of "Appetizing marketing", Rossini had a Welps menu: delicious and original dishes, in which bright taste ideally combines with healthy balance of protein, fats and carbs. This and sense of humor, in which it was easy to see Natasha's ironic character, made the menu unforgettable. The project highlighted the philosophy of Rossini's brand.

1340

were sold during the project

DISHES

>15

PUBLICATIONS

with mentions of the special menu

Special menu from blogger and TV host Natasha Davydova in Rossini restaurant

Balance. Love. Spring and new menu in Sixty

>1000

POSITIONS

from this menu were sold to the guests

In March 2022 "Appetizing marketing" agency implemented a special collaboration of restaurant Sixty and a blogger, health-couch and trainer of happy lifestyle Julia Bordovskih. The restaurant launched author's menu from the influencer "with vitamin L" (=love!), which was based on principles of bio individuality. The main idea: vivid taste emotions and healthy lifestyle.

An instameet with degustation of the menu was organized as a part of the project, and Julia actively supported the project in her social networks.

>10

LEADERS OF OPINION

visited instameet

>15

PUBLICATIONS

on valuable platforms

Balance. Love. Spring and new menu in Sixty